May 01, 2020
Mortgage Choice has announced the rebranding of its financial advice division from Mortgage Choice Financial Planning to FinChoice effective 1 May 2020.
Speaking about the change, Mortgage Choice Chief Executive Officer Susan Mitchell said, “After a strategic review of our brand proposition, we decided that it was important for there to be a clear distinction to consumers between the offering of our financial advice and mortgage broking divisions.
“The rebrand demonstrates our continued commitment to financial advice and is part of our strategy to drive growth in our advice practices and deliver advice to more Australians," said Ms Mitchell.
Chief Advice Officer of FinChoice Dean Thomas said, “The rebrand cements our distinct identity, allows us to sell FinChoice’s unique proposition while also demonstrating that we are connected to Mortgage Choice’s trusted Australian brand, which has been helping Australians realise their property ownership goals for nearly thirty years.”
“While the FinChoice name is new, our mission remains the same. FinChoice’s purpose is to make advice accessible to all Australians and to offer relevant advice at the time they need it most regardless of a person’s age or life stage.”
“Financial advice is changing and we want to be at the forefront in the new era of advice. We set up our licence model in 2012 to be sustainable and adaptable to change. We have no reliance on grandfathered revenue, no cross subsidisation from volume bonuses, no cross subsidisation from product manufacturing and do not charge asset based fees.”
“Technology is the key to delivering engaging, cost effective advice. We continue to make a significant investment in technology to cater to the needs of our adviser network and their customers to make advice accessible and affordable. Particularly at this time when help, guidance and advice has never been more important."
“I believe we are well and truly positioned for growth and I am excited for what the future holds for FinChoice,” concluded Mr Thomas.
Smoother experience as they have all your information.
Better understanding of your financials to provide tailored advice. 
Faster response compared to being matched with a new broker.